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House Music Business & Brand Principle.

House music, house music marketing, House music strategy planning

The house music business has undergone a huge change over the last 21 years and the course of music and business has also changed significantly. The house music sector is 80% business and 20% music of which you use to entertain and sell a house music and entertainment experience to house ambassadors. The house music business has undergone massive change in the last 21 years of house music and house music brands also need to adapt and to understand the course of business in this house music sector. Any new and emerging house music brand must be able to drive its business while driving the house music brand.

The 80% business principle is what drives not only business growth but as well as your house music brand growth. The fun side of house music is what this 20% is about in relation to entertainment and house ambassadors deriving value from that entertainment. You spend your time entertaining house ambassadors but it is important to also focus on your house music brand and the house music business that shapes that brand. The 80/20% house music business and brand principle is important in the bigger scheme of driving both your house music business and your house music brand growth. It is vital for any new and emerging house music brand to understand this rationale and how the house music business has changed significantly over the years.

“The 80% business principle is what drives not only business growth but as well as your house music brand growth. The fun side of house music is what this 20% is about in relation to entertainment and house ambassadors deriving value from that entertainment.”

House music is not only about entertainment and being on the decks playing dope sets for house ambassadors but it is also about the house music business. The essence of this 80/20% house music business and brand principle is for a house music brand to not only focus on the music but also on the business. The 20% which mostly comprises of music is as important as the 80% which is mostly business, as a result there must a balance between the two in order to let your house music brand scale organically.

Some new and emerging house music brands are falling short when it comes to the business side of house music which is ultimately responsible for shaping your house music brand. This part or area of house music business should also not be neglected but nurtured for any house music brand to grow into a successful, memorable and phenomenal house music brand. The house music marketplace is a different beast now and a sweet market that offers great scope for growth. It needs a house music brand to think strategically about how it wants to conduct its business and drive its house music brand that will compete with the best in the business.

There need to be consistency and synergy in managing the two aspects of the house music business in order for your house music brand to flourish in a highly competitive and sweet house music marketplace.


As a house music brand, you must be able to strike a good balance between the 80% and 20% and to take care of your house music business while entertaining house ambassadors. The entertainment component of your house music brand is as important as the business component, the two combined make for a great house music brand. The two must be afforded the required attention in driving your house music brand growth and in order for your house music brand to scale exponentially overtime.

As a new and emerging house music brand, it is not only about what I call the 80/20% house music business and brand principle but it is also about seeking the help of professionals in managing your house music brand. Having a great team in place and around your house music brand will do one of two things, it will allow you to focus on the music and to grow your house music brand significantly while your team takes care of the business. This 80/20% house music business and brand principle cannot work in isolation, it must be fully synergistic and integrated. The 80% business and 20% music must have a symbiotic relationship in order for your house music brand to take shape and do well in the house music marketplace.

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